Search Engine Optimization (SEO) is simply a set of rules that website owners can follow to rank their websites higher in search engine rankings. There is no one way to positively rank your website higher in search results. Following the best practices will ensure that your site gets crawled, indexed and ranked. When a user searches for a topic related to your niche, search engines like Google, Bing, Yahoo and others display results with links to the websites that they consider as more relevant to the search term. In most cases, people usually click on the links that are displayed on the first few pages. This is why it is important that your website makes it to the first page of Google or at least the first few to increase the prospect of being seen by more people.
Search engine giants like Google keep on changing the algorithms that help a page rank higher. What this means for webmasters is that they should be abreast of the changing scenario to make their websites rank higher. A digital marketing company makes use of the best strategies to rank your site higher in search results. Using online advertising, social media marketing, ad campaigns and other digital marketing strategies they help you to rank your website higher for a small fee. However, there are available many free tools which you can use to identify the areas that need to be worked upon. And often using these simple rules can help you to increase your chance of being found and bring organic traffic to your website.
The top five SEO-checker tools to utilize for higher ranking:
WooRank provides in-depth site analysis complete with metrics which number around 70. The report is also available to be downloaded in the form of a pdf file. The tabs are divided into sections like Marketing Checklist, Optimize, Promote, Measure. These tabs have other detailed sections like SEO, Mobile, Usability, Technologies, Backlinks, Keyword Tool, etc which provides a significant amount of insight into how your website looks to the search engines.
Semrush is a free site checker with many options to check how your site ranks. They give a quite detailed analysis of domain analytics and keyword analytics complete with reports on organic traffic, backlinks, traffic analysis and several other factors. The reports are quite intuitive and can help you get an idea where your website stands presently.
- Small SEO Tools
Small SEO Tools has a host of tools that you can use for various purposes. From keyword analysis to site checks, backlink checker, ranking tools, tracking tools and others. With a great number of tools at your disposal, you can use those to analyse your website.
- SEO Site Checkup
SEO Site Checkup is a site analyzer that tests your site against various metrics like General SEO, Speed, Server & Security, Mobile Usability and Advanced SEO. It is quite detailed and provides a comprehensive understanding of your site. And the best thing about this tool is that it also shows you how and where you can make the changes so that you do not have to beat around the bush looking for solutions.
Seoptimer can be used to grade your site based on some important metrics- SEO, Performance, UI/Mobile, Social, Security, Technology, and Subpages. It provides a very good insight into the ways to improve your search ranking. It also has a Recommendation section which gives you more details to optimize your website.
Benefits of search engine optimization:
- If your website ranks higher in search results, it means more traffic for your site.
- It helps you to strategize ways to increase ROI for your business.
- Social media marketing and other strategies are more cost-effective.
- Good SEO practices make your website easy to navigate that is appealing to both search engines and your visitors.
- It also helps to increase your brand value and increase conversion.
SEO is a tricky thing to master but not difficult once you get the hang of it. If you start implementing good techniques, you would not need to do much to rank higher in results. If you are unsure then a digital marketing company can help you with the best SEO practices. Also, it is not guaranteed that even by following all the rules, your web page would still rank higher. Though there is no clear formula, following the standard rules go a long way in ensuring that your website ranks higher in search results.