Google Data Studio: An Introduction for beginners
A beta version, Google Data Studio is a visualization tool for all your analytics data. With the help of this, you can create branded reports to share with your customers and your brand. Google Analytics can be quite overwhelming. Scouring through a sea of data to make sense of it all is unnerving every time even for the digital marketer. Being visual creatures, we humans understand better when information is displayed to us in the form of graphs, charts, diagrams or images. Leveraging the power of Google Analytics is essential for every brand and business to not only track growth but also learn about the mediums through which it is generated.
To understand the benefits of the data studio, let us break it down to a time period – the Time before Data Studio and The Time post-Data Studio. A digital marketing company preparing a monthly report for a client had to download all the data, analyze them, merge them together in a spreadsheet, create the graphs and bar charts in an Excel Spreadsheet and the present it to the client. With the coming into existence of the Data Studio, one can simply link a Google Analytics account to the Google Data Studio and get the desired data displayed in any format that they choose to.
The following is a customized report that our digital marketing expert prepared for our company. It consists of some basic metrics within a time period. The metrics can be changed and style customized as one desires right from the colour of the bar graphs to the theme so that the data is visually engaging. With the data studio, presentations are becoming simpler and creating impactful reports easier.
How to generate your own Analytics Report using Google Data Studio?
STEP 1: Go to link: https://datastudio.google.com/
STEP 2: Click on data sources to set your data source.
STEP 3: Link your Google Analytics data by selecting from the range of data sources.
STEP 4: Link the data source to the report
STEP 5: Create your own report
STEP 6: And you are done!
Work with Google Data Studio now!
If you are a digital marketing company, presenting information to your clients about their site performance just got better with this handy tool. Move over spreadsheets as now you can present data in a much better interactive format with Google Data Studio. Be it the daily traffic metrics or social media performance of the company over a period of time, you can do so much more.
Like this article? Read similar posts here: