How Augmented reality and virtual reality is set to change human experiences?


The Rise of AR & VR Software Companies

The possibility of enhancing human experiences through simulation and augmentation of the real world is made possible through virtual reality(VR) and augmented reality(AR). Imagine being able to see what your new home would be like even before it has been constructed, or repairing your broken car by yourself with step-by-step instructions overlayed on the car body, or studying human anatomy without dissection are some of the possibilities that virtual reality technology presents. The areas of implementation and execution are varied and it is set to change human interactions over the web as well as with each other.

Augmented reality technology companies and virtual reality applications company like the Facebook-owned Oculus, Google, Microsoft, HTC, Magic Leap are few of the many paving the way for an exciting future. The technology still remains in a nascent stage as of now but as it starts gaining mass approval and investments start to pour in, we are looking at further advances.

Virtual Reality

Virtual Reality is creating a virtual space where anything is possible. It is an immersive world cut off from the real world where the possibilities are endless and experiences feel tangible. Instead of being in the present plane, a virtual headset or device sends you to a world where you can fly through the solar system, interact with magical creatures or even experience a three-dimensional movie. Within the VR experience, your brain is made to believe that the world you are experiencing before you is real. Utilizing human senses, a virtual reality experience makes your brain think that you are living in the moment as it is being projected before you.

Virtual reality game companies have been juggling with the technology since the 1970s while the idea of a virtual world can be found in novels and plays dating back to the 1890s. Years of failed experiments, humongous devices and constant will of several individuals and companies alike have worked to enable virtual reality with all the things it does and can possibly accomplish in the coming days.  

Applications of virtual reality:

Military: The military is one of the first to use virtual reality to train soldiers. Testing different skill sets as well as training the combatants to face different situation is one of the best examples of the application of VR technology. Simulated combat training not only prepares soldiers for facing the unknown situations as well as saves lives on the battlefield.

Health: One of the positive impacts of the VR technology can be seen in its application to medical research. Doctors can actually perform critical operations in a simulated environment as a test run before they perform the same on the patient. Medical students, as well as doctors, can also learn about human anatomy and body parts without having to dissect a body.

Automotive: Top mobile manufacturers have been using virtual reality technology for a few years now. They use it to build car models and apply modifications to virtual models and also test drive it to see what works best. These tests help them to manufacture better cars and also cuts down on the manufacturing costs.

Retail: In the coming future, there will come up virtual stores which a user could experience without having to leave the comforts of home. From looking at furniture pieces to trying out clothes virtually after a body scan to see how it would fit one’s body is one of the major evolution that VR is about to bring in the retail experience.

Augmented reality

Augmented reality means the enhancement of real-world experience with the insertion of virtual objects with help of devices like mobile phones, glasses, and other objects. Augmented reality works with your current environment by overlaying virtual objects over the real world objects. One of the best example of an augmented reality app in recent times is the popular game, Pokemon Go. In this game, a player uses the GPS location information to pinpoint the Pokemon which could be collected at these locations. These places are actually based on the player’s current location where he can actually move around in real time. Using the mobile phone camera, the player can find the Pokemon and catch them.

Such use of the AR technology is very common and have become very popular over the past few years with a number of augmented reality development companies. But it is not limited to just games but has a variety of uses in elevating everyday experiences.

Applications of augmented reality:

Education: There are already so many mobile apps on the market that are making use of augmented reality to enhance the learning process. It is so much better when after a kid finishes an animal drawing, it actually comes to life. With a live texturing feature, it is possible to do just this and so much more. Augmented reality will help teachers to teach better with 3D models and interactive apps that completely change the classroom experience.

Maps and Navigation: The future of Google Maps is going to be not only very interesting but also very interactive. With the use of AR, details would be overlayed on the map and the user can navigate, walk through or even see information about a building or structure floating in the air around it.

Product Showcasing: Many furniture brands like IKEA and others have already implemented AI features into their mobile apps. This helps users to see how a piece of furniture would look like in the room. So this is not only applicable to furniture but can be an option that different businesses can use to give customers a better idea of their products and services.

Repairs: With overlaying details of machine parts as well as guides to fix machines, AR is making it possible for even laymen to repair complex machines. So if your car breaks down in the middle of the road, you can fix it without having to wait for the mechanic.

Virtual and augmented reality has a wide number of practical applications for the world. With the key being transforming human experiences, VR and AR will accomplish so much more than that. Though there are a lot of kinks that need to be solved along the way and the technology needs to be refined and made more user-friendly. Along with complementing human experiences, AR and VR will also change our lives for the better. The applications of these two seemingly similar but different technologies is slated to enhance our future experiences for the better.

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