Typography in Web Design: A 2018 Perspective

Typography has always been influenced by paradigm shifts in culture and can be linked to the major cultural shifts and technological benchmarks of human progress. The visual presentation of language is defined as typography.

In 2018, design embodies the artist’s freedom of expression. And this is no more prevalent than in the arena of web design where designers have begun to experiment with colours, patterns, sounds, etc. When it comes to web design, typography is one of the salient features of every web page has some textual content. Designers have begun to experiment with texts in ways we had not seen before. By manipulating the position of the text content, playing with lettering styles and mixing up different typefaces together in a single design, the web designers are opening up a brave new world of design that you would not have previously encountered. It is indeed an exciting time to be a designer. For web design companies in USA and the world over, these new advances in design trends are something to be looked at. 

The 4 typography trends that are set to dominate web design in 2018:

Serif & Sans-serif with a modern twist: The serif typeface is here to stay with a bolder makeover. Sometimes these come in retro style warm style that befits the revival of the bygone that many millennial designers are obsessed about. Sometimes both serif and sans-serif are used in combination for a better impact on the users. 

Sans Serif typeface

An example of Sans-serif typeface

Colourful fonts: Minimalism may be the preferred style for many but many websites are seeing the addition of colours as a way to grab the attention of users instantly. Also, the gradient fonts with a mix of different hues in bright tone is another trend that we are going to see a lot of in 2018.

Colourful fonts example

An example of colourful fonts in web design

Spaced-out fonts: This style of placing fonts is becoming more common in advertising as it draws the users attention and makes them want to read.

Spaced out typography

Spaced out typography example

Text behind object: Another upcoming style is that of placing the font behind an object that hides the font but still makes the text legible. 

Text behind an object example

Text behind object design

Design today is more about delivering to the audience the imagery that the artist holds in mind and each of this typography is strong in its character and message. The one thing that is common to all the fonts is that they all evoke a certain emotion and tend to drive home the message that the designer and brand want to convey to the audience. With each twist, brush stroke or colour, these typefaces take over our digital spaces.

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