A GUIDE TO CHATBOTS FOR YOUR ONLINE BUSINESS
AN INTRODUCTION TO BOTS
Bots became the buzzword of the year 2017 with widespread adoption around the world. Many a chatbot development company created virtual assistants that seemed to grow intelligent by the hour. Heralded as a major innovation in technology, virtual entities revolutionized human-machine interactions. As humans begin to connect with each other digitally, bots are augmenting conversations. Not only this, they can be charged to handle repetitive tasks.
So what are chatbots? Find it in our basic guide to chatbots.
What are Chatbots?
A chatbot is a computer generated code that engages in communication using textual or auditory methods. Artificial intelligence and machine learning equip chatbots to understand queries and reply to them. Conversational agents and chatbot services can be availed by through mobile applications, web apps, and websites.
History of the Chatbots
A human being is capable of understanding both body and verbal languages and responds accordingly. A bot, on the other hand, is programmed to generate similar responses. Even the most intelligent ones cannot fully mimic human responses.
Since the 1980s, robots have come a long way. Passing the trying Turing Tests that examine their ability to mimic human behaviour. As time progresses, bot conversations are reaching a level of sophistication making it almost impossible to identify if one is conversing with a real person or a computer programme.
The new millennium is thus, the era of the bots.
How do chatbots work?
Chatbots use Natural Language Processing (NLP), Natural Language Understanding (NLU), Natural Language Generation (NLG) to engage in conversations. These enable the bots to carry forward conversations and understand the queries they are being asked. Virtual assistants like Apple’s Siri, Google Now or Cortana employ NLP to even recognize speech.
However, NLP is not the best solution always as the chatbot is still very much algorithm dependent. What this means is that they are still far from understanding and responding to conversations like a real person as they cannot always respond to emotions or understand metaphors and similes. Despite these drawbacks, the bot technology is progressing to make chatbots more human-like.
Types of Chatbots
The different types of chatbots:
One-way AI Bots
Two-way AI Bots
How are chatbots beneficial for your business?
Chatbots are becoming synonymous with human assistants in many fields. The retail industry, hospitality industry, and ecommerce sectors find great uses for these bots. They are not only great as virtual assistants but also helps to collect important information regarding user purchase intent. This data is also useful in determining not only your target audience but also understanding what your customers are looking for. This can help you to tailor your products and services accordingly.
♦Chatbots offer assistance round the clock, unlike human assistants.
♦At a time they can engage more than one person in conversation making them a convenient choice for increasing customer engagement.
♦Chatbots get smarter with each conversation and can be programmed to generate better responses.
♦Bots help deliver your business message and sell your products and services faster.
♦Bots are going to be vital for online businesses as human beings prefer conversations other than typing or clicking around for the products that they need.
Why your business needs a virtual assistant chatbot?
If you are a business owner that needs to attend to customers all through the day and cannot hire human resources for the same, an e-commerce bot can save the day. With a chatting bot implemented on your website, it will provide guidance to your customer regarding shopping around your website.
Say a visitor enters in the message box – “Black coat”.
The bot instantly fetches the information regarding all black coats that your website has to offer. This makes it easy for the visitor to get what they are looking for, thus increasing the time they spend on your website and convert visitors to customers.
In the coming days, chatbots are likely to be more commonplace and would replace human agents when it comes to customer care and task automation.
The Future of Chatbots
Bots are being used across various sectors for conversing with users. Some of the most common chatbots that you may have come across are the Facebook Messenger bots, Slack bots, Twitter bots and the likes that are most common. There are also other kinds of bots like weather bot, food ordering bot, shopping bot, and more.
In the future, almost all kinds of interactions over the web are to be carried out by such virtual entities or bots.
It is an established fact that online businesses have a lot to gain from bots. For any chatbot development company, it is an ideal opportunity to bank upon the popularity of bots.
We hope this article was helpful in understanding the buzz about chatbots.
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