Case Study of Bullion Trading - Webgen Technologies
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Bullion Trading

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About Bullion Trading

Bullion Trading LLC is a trusted precious metals dealer based in New York City, offering gold, silver, platinum, and palladium bars and coins. Established in 2008, the company provides high-quality products both online and in-store, serving collectors and investors with a focus on integrity and personalized service.

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Services Offered

Web Development

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Industry

Finance

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Country

USA

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Project Challenges

01

No Online Platform

The business needed a full website build to bring their physical store experience online and reach a wider customer base.

02

High-Trust Market

As a precious metals dealer, the website needed to immediately establish credibility, professionalism, and security.

03

Product Catalog Setup

The site required a well-organized structure to display a large variety of products by type, metal, and weight.

04

Price Volatility Integration

With fluctuating metal prices, the platform needed to accommodate dynamic pricing and frequent updates.

05

Secure Purchase Path

Customers needed a smooth, secure journey from product exploration to inquiry or purchase.

06

Mobile Optimization

Given modern e-commerce behavior, a mobile-first experience was essential.

07

SEO for Competitive Finance Terms

The website had to be optimized for visibility in a competitive market for bullion and precious metals.

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Scalable for Future Features

The platform needed to support future expansion, such as e-commerce integration, investment guides, and customer portals.

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Solutions We Provided

We built a professional, secure, and fully responsive website to support Bullion Trading’s growth, trust-building, and product showcase goals.

01

Custom WordPress Website

Developed a fast, SEO-friendly website using WordPress with a structure built to scale.

02

High-Credibility Design

Used trust-focused design elements, including certifications, testimonials, and store photos, to reinforce legitimacy.

03

Dynamic Product Catalog

Created custom post types for gold, silver, platinum, and palladium products with filtering options and detailed specs.

04

Inquiry-Based Conversion System

Integrated contact and product inquiry forms in place of a full cart system to handle custom quotes & transactions securely.

Our Process

01
Discovery & Brand Positioning
Worked with the Bullion Trading team to understand their customer base and establish a premium, trustworthy online brand.
02
UX/UI Wireframing
Planned an intuitive, mobile-responsive layout for browsing, product exploration, and inquiries.
03
WordPress Development
Built the site using Elementor for visual flexibility and future content expansion.
04
SEO Optimization
Implemented keyword strategies targeting precious metals, bullion, and NYC-based search queries.
05
Mobile Performance Tuning
Optimized page speed and layout across all mobile and tablet devices.
06
Product Management System
Developed a backend interface for easily managing metals listings and updating prices.
07
Security Setup
Applied SSL encryption, secure hosting, and form validation for safe browsing and communication.
08
Post-Launch Support
Delivered training for the Bullion Trading team to manage listings, updates, and future enhancements.

Technologies We Use

CMS
Frontend
Backend
Database
CMS
Frontend
Backend
Database

Results & Achievements

Before Implementation
0
Monthly Online Views
0
Monthly Lead Inquiries
N/A
Mobile Load Speed
Performance Metrics Chart
After Implementation
8,000 +
Monthly Online Views
120 +
Monthly Lead Inquiries
1.4 sec
Mobile Load Speed

Certificate of Recognitions

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