Case Study of Fine Design Gallery - Webgen Technologies
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Fine Design Gallery

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About Fine Design Gallery

Fine Design Gallery offers premium custom photo framing and art display services, helping customers preserve and present their most meaningful moments. Their handcrafted designs include shadow boxes, art prints, and fully personalized frames tailored to each client’s vision.

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Services Offered

Web Development

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Industry

Art

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Country

Puerto Rico

Visit: https://finedesigngallery.art
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Project Challenges

01

No Online Presence

The business needed a brand-new website to showcase services and attract customers in a highly visual market.

02

Visual Product Showcase

Framing is a tactile, visual service—translating that effectively online was a top challenge.

03

Service Differentiation

The site had to clearly explain offerings like shadow boxes and personalized framing in a way that made them stand out.

04

User-Friendly Navigation

Visitors needed an easy way to explore different framing options without feeling overwhelmed.

05

Brand Identity Creation

With no existing digital identity, the site had to establish a strong, aesthetic-first brand from day one.

06

Mobile Optimization

The site needed to be mobile-responsive to serve customers browsing on phones and tablets.

07

Easy Content Updates

The team needed a backend system that allowed them to easily update gallery images, service details, and seasonal promos.

08

Lead Capture & Engagement

There had to be clear paths for users to inquire, request custom quotes, or book consultations.

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Solutions We Provide

We built a visually engaging, conversion-focused website from scratch to help Fine Design Gallery bring their craftsmanship online and attract a broader audience.

01

Custom WordPress Development

Developed a clean, elegant website that highlights product visuals and service details with a boutique feel.

02

Service-Specific Pages

Created individual pages for each service—custom framing, art prints, shadow boxes—with detailed descriptions and images.

03

Visual-First Design

Used high-quality imagery and minimalist layouts to let the product speak for itself.

04

Simple Inquiry Flow

Integrated contact forms and lead capture options to streamline quote requests and consultations.

Our Process

01
Discovery & Brand Direction
Worked with the client to understand their creative vision, customer base, and goals.
02
Wireframing & UX Planning
Mapped out intuitive layouts focused on visuals, services, and customer trust.
03
Custom Web Development
Built the site using WordPress with a flexible backend and visually driven front-end layout.
04
Image Gallery Setup
Integrated easy-to-navigate galleries to showcase product examples and past client work.
05
Responsive Design Execution
Tested across devices to ensure fast load times and strong visual performance on mobile.
06
Service Breakdown Design
Structured content to clearly explain each offering with visual context and calls-to-action.
07
SEO Foundation
Added SEO best practices to ensure the site ranks for relevant local and niche search terms.
08
Launch & CMS Training
Deployed the site and trained the client on managing content and adding new work to the gallery.

Technologies We Use

CMS
Frontend
Frontend
Backend
Database
CMS
Frontend
Frontend
Backend
Database

Results & Achievements

Before Implementation
None
Digital Presence
N/A
Gallery Browsing Time
0
Monthly Inquiries
Performance Metrics Chart
After Implementation
Fully launched
Digital Presence
3.8 min Avg.
Gallery Browsing Time
30 +
Monthly Inquiries

Certificate of Recognitions

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