HMC is an online marketplace that connects buyers and sellers in the heavy equipment industry. From machinery rentals to spare parts and financing, HMC simplifies everything construction professionals need—without middlemen and with maximum convenience.
Services Offered
Web, Digital Marketing, SEO, Social Media
Industry
DSA Marketplace
Country
India
01
No Existing Platform
The business needed a fully built marketplace from scratch, including structure, features, and brand presence.
02
Multi-Function Requirements
The platform had to support buying, selling, renting, and service listings all in one place.
03
User Experience Complexity
With so many features, the challenge was creating a UI that remained simple and intuitive for all users.
04
Multilingual Audience
Reaching both English and non-English speakers required full WPML integration and language flexibility.
05
SEO in a Competitive Space
Ranking in the highly competitive machinery and equipment space required strategic keyword targeting.
06
Lead & Listing Management
Users needed an easy way to submit listings, make inquiries, and track activity in real-time.
07
High Mobile Traffic
The platform had to be optimized for mobile users who make quick decisions on-the-go.
08
Trust & Credibility
As a new marketplace, HMC needed to build credibility fast with first-time users and businesses alike.
We created a robust, scalable digital marketplace that connects buyers, sellers, and service providers in a single, high-performing platform.
01
Custom WordPress Marketplace Build
Developed a powerful yet user-friendly platform with multi-role functionality and listing management.
02
Multilingual Website Integration
Implemented WPML for seamless language switching and region-specific content delivery.
03
SEO Foundation for Visibility
Built keyword-optimized content and metadata structure for better rankings in search results.
04
Conversion-Driven Digital Marketing
Launched targeted campaigns to drive traffic, listings, and business inquiries through paid and organic channels.
