Digital marketing is an umbrella term for the whole gamut of online marketing activities. The rise of the internet and mobile phones opened the floodgates to a world market that brands, companies and small businesses could tap into. To utilize the opportunities available, people across the globe are turning to internet marketing. Whether you are a small business owner or a big brand, you need to promote your products and market your brand. Digital marketing is not unlike traditional marketing. While in traditional marketing, newspapers, radio, television and pamphlets were used. In online marketing, products and services are marketed using websites, blogs, social media channels and even mobile applications.
Webgen Technologies is a reputed digital marketing company with specialization in PPC, SEO and SMM. Our marketing team has an expertise in content creation, strategizing, campaign creation and undertaking promotional activities for all types of verticals. Branding and reputation management is also a part of the services we deliver. We not only help to promote businesses but also offer consultation to help brands and individuals find the right marketing mix for their products and services.
VLJ Realtors is a real estate consultant based in Kolkata. The requirement was to build up the brand name as a trusted real estate agency through all round digital marketing.
We utilized two different paid channels namely Google Ads and Facebook Lead Ads. For the Google Ads we optimized a landing page keeping their target market in mind. While for Facebook, we created different campaigns for different projects. We were able to generate almost 61% increase in their traffic and improve their search presence. Over the past four months, we have been able to drive 81.65% new followers through their social channels.
We were able to deliver a massive number of leads for their facebook campaigns as well as bring them to the top of Google Local Listing for brand keyword.