Best SEO company in Kolkata, India

An SEO company helps businesses, small or large, to improve their website rankings so as to appear at the top of search engine results like Google, Yahoo, and Bing. To do this, an agency hires SEO experts or professionals who have deep knowledge and understanding of search engine algorithms. 

They follow the latest trends, techniques, and policy updates of search engines so that your website and its content are optimized for long-term results. The main motto of an SEO company is to drive quality traffic to your website and increase your lead conversion rate. And, in order to keep pace with the ever-evolving search engine algorithms, the service of an expert SEO agency is required.

If you want your potential customers to find you quickly online, then SEO is the answer. 

Yes, search engine optimization services help improve your online visibility. But how? By optimizing your website, mobile apps as well as social media channels across the internet. It ensures that you achieve a higher ranking on Search Engine Result Pages (SERPs). 

You may have realized that although you have a great website with incredible UX, your website isn’t showing up in the top results in search engines. This is because neither the content nor the design of your website is optimized as per the latest SEO trends. 

When a search query is put on the search bar, Google brings a list of all those pages that have the answer to that query. And this web page crawling is done by Google and other search engines like Yahoo and Bing on the basis of relevant keywords, descriptions, images, and other info collected from the data search. 

Hence, the better you are at producing Google-friendly content, the higher your chances to get your way on the first page. By google-friendly content, we mean the right usage of keywords, writing high-quality informational content, identifying search intents, optimizing images, etc. 

As a full-scope expert SEO agency, we provide all the services that are required to get your website noticed by your potential customers. Our robust range of SEO services will give your brand adequate exposure online. The main services are:

• Website Audit – Conduct an audit of your website content, link, loading speed, etc to analyze the site’s performance.
• Keyword Research – Do thorough research to find out the keywords your target market is intended to look for in search engines.

• SEO strategy planning – Draft out a plan by identifying the core problems and implementing concrete strategies against them.
• On-page SEO – Boost page ranking by improving the website design, making content, metatags, headlines, etc. SEO friendly.

• Off-page SEO – Increasing the online visibility of the brand through proper social media marketing, backlinking, and other SEO tactics. 

• Local Listing on Google – Local SEO will help optimize your website against location-based searches so that you come to the notice of your nearby customers.

• Mobile SEO – This ensures that your page is equally optimized for mobile browsing. Since most users, these days, rely on smartphones and tablets for internet surfing, mobile SEO is a must.
• eCommerce SEO – If you have an online store, then we also provide SEO services for eCommerce businesses where we optimize the eCommerce platforms for mobiles as well as voice searches.

The cost for SEO services depends highly on the services range you require and the existing position of your website on SERPs. Most SEO agencies offer services on either a monthly or yearly basis and there is no one-size-fits-all pricing for SEO services.

However, in most cases, the rate is customized as per the number and types of services you have availed like no. of articles, backlinks, pages optimized, etc.  Thus, in order to get a high ROI, you need to ensure that you reach the right and trustworthy SEO firm.

There are multiple factors that determine the fate of your website ranking. Out of these, the 3 most prominent determinants you need to keep an eye on are:

• Keywords Used – Most of the time, wrong keyword selection can be the reason for the poor performance of your website. Hence, in-depth research on keywords that your target audiences frequently look for is necessary. Using the right keywords or key phrases in your content will ensure you appear on top always when searchers use those keywords or search terms.
• Content Quality – Your website content must be SEO friendly, meaning it should be optimized for the latest SEO practices and trends so that Google or other search engines find your content easily and bring it before your audience quickly. Also, maintaining high-quality content will keep your audience engaged for a longer period of time and increase your chances of lead conversion.
• Page Loading time  –  Longer loading times imply high bounce rates and this can be a disaster for you. Visitors are most likely to jump to your competitor’s site if your page takes more than 10-12 seconds to load. The average loading time should be 2-5 seconds for mobile and 8-10 seconds for mobiles. 

Hire us, the best SEO services company in Kolkata,  to stay on top always. Our SEO experts are masters at implementing tactics and provide tailor-made solutions that help you achieve the topmost position on Google search results. 

Yes, we can. A capable search engine optimization company will guarantee website ranking on Google as well as other search engines like Yahoo and Bing. At Webgen Technologies, we will first conduct a website audit to understand if there are any loopholes and then try to fix those errors such as removing poor-quality backlinks. For a new website, we start from scratch by working on domain authority, keyword research, and high-quality link building to optimize your site for Google ranking. Besides, our seasoned SEO experts will make sure your website stays updated as per Google’s latest updates and changes and thus, boosts page ranking.

Website authority establishes credibility and makes your website appear trustworthy to your users.  To improve your website authority you need to:

• Create an aesthetically pleasing website design
• Keep the website content informational and knowledgeable
• Create high-quality backlinks within a high trust flow and citation flow website
• Provide social proof (that your brand is loved and trusted by most) through social media channels
• Easy and simple navigation so as to give the visitors a satisfying experience visiting your website

We, being a professional and leading SEO company in Kolkata, can help you in getting a high website authority score. So, wait no more and reach out to us to get started.

SEO and PPC are different things and can’t be compared in the sense of which one is better. However, one thing for sure is, SEO and PPC when combined together can give your website a leading position in your niche.

SEO is less expensive yet gives high ROI. But you have to wait longer to see the results. No SEO agency can bring desirable outcomes in just a few days or weeks. It is a time-consuming process and hence, you need both time and the best resources to see good results coming in. Webgen Technologies, as the affordable and best SEO company in Kolkata is more than happy to be on your side and help you with qualitative results in the long run.

PPC, on the other hand, brings quick results by drawing traffic to your website through paid ads. Running PPC campaigns is costly and hence, can be done for a shorter period of time. 

The ideal solution would be to balance both strategies i.e pursuing a long-term SEO campaign along with targeted PPC for a shorter period of time.

SEO takes time and also depends on the keywords that you’re competing for. By defining your goal properly and implementing the right strategy, we can try to bring faster results. Sometimes, when the competition is very high in the industry, it takes longer to achieve fruitful results. However, as per the opinions of SEO masters of the best search engine optimization company in India, 3-6 months is the usual time required to get the results you desire to see.

Yes, we can. Our job is to first study your business as well as your industry and then, accordingly make a strategy to move forward. We also conduct a competitor analysis to see which keywords they are ranking for. Apart from that, we also do thorough research on your target market or audiences to know what search terms they generally use while browsing the internet. Based on these factors, we then implement our SEO strategy so that your website gets found easily by your potential customers.

We can give you not just one, but several reasons to consider hiring us for your business. 

Highly Qualified team – Our Digital marketers, SEO experts, and content writers are extremely talented and well-trained with a decade of experience in working with reputable businesses on all scales.

Strong grip over the latest SEO trends – We understand your market like no one else, and hence we can always optimize your website with the latest techniques to stand out best in your field. We make sure that the content is of high quality and complies with the latest Google updates.

Reasonable Pricing – Our search engine optimization services are highly affordable and any business, irrespective of its size and budget, can use our services. We promise to bring measurable results in less time. 

Comprehensive Services –  Whether it’s website auditing, keyword research, on-page & off-page SEO, local SEO, mobile SEO, or eCommerce SEO – Webgen Technologies provides all of these services. 

Transparent Results – Hire our services if you want to draw high-quality traffic to your page, boost your website’s rankings, and drive business revenue. You might not get positive results instantly but within 2-3 months you can see a great number of qualified leads coming to your website. 

It is a time-taking process.  No SEO company in India or outside India can provide you with results in 2-3 weeks or a month. If you are using the right targeted keywords and your website is optimized, then rest assured, your page will be ranked on Google. Usually, as per the experience and knowledge of SEO experts, an SEO-friendly website can get higher rankings in 3-6 months’ time. 

If you’re still not getting any positive results, then you have to conduct a website audit to see whether the content, images, headings, metatags, and keywords placements, are as per the latest SEO trends and practices. Also, you need to check the technical part i.e page loading time, bounce rates, mobile friendliness, domain URL, etc. We, as an SEO company in Kolkata with solid expertise in this domain, can help you rank your page on Google.

On-page SEO differs from off-page SEO in the sense that the former focuses on optimizing your main website and boosting page rankings while the latter is about promoting and increasing brand visibility by working outside the website.

On-page SEO takes care of those website elements that are most visible to your users such as page content, design, headlines, metatags, images, and more.

While off-page SEO implies working on link building, content strategy, social media marketing, google reviews, influencer marketing, PPC, and so on.

Simply hiring the best SEO agency in Kolkata and leaving the rest to them would not bring any meaningful results. Therefore, make sure that services provided by your hired company include the following.

• Organic Traffic – Conducting an audit of your website pages, links, content, metadata, page loading time, etc. is important to identify the areas of improvement. These aspects primarily determine your website’s performance and thus, improving them will certainly boost your website ranking. To draw organic traffic to your page that has a high potential to get converted into buyers is what a business always needs from an SEO company services.

• Keyword Ranking – Unless you understand the search intent of your users and their browsing journey, you cannot rank your keywords. Our SEO specialists prepare a list of keywords that covers your niche and are most frequently searched on the internet by your target audience. Keyword research is imperative to get a competitive edge and stay ahead of your rivalries. As the best SEO services company in Kolkata, we first try to understand your audience mindset while looking for your business and they use keywords that rank and help you get found easily by your target audience.
• Quality leads – Merely drawing organic traffic is not enough for your business. Traffic with quality leads i.e high potential for final conversion is required. Otherwise, there’s no use for SEO services. Thus, when you pay for SEO you should expect it to boost your organic rankings, bring quality leads to your page and increase your sales.
• SEO consulting – Any adept SEO company in India would first understand your requirements and then devise a strategy. SEO consulting is necessary before developing an action plan. Studying your competitors’ websites in-depth and the keywords they are ranking for will help you outperform them for sure. Competitor analysis gives you a clear picture of the industry’s landscape and helps you strategize better by predicting their next moves.

• On-Page SEO  – On-page SEO focuses on those elements on your website that are most visible to your users. Such as page content, design, headlines, metatags, images, and more.
• Off-Page SEO –These are other search engine optimization services apart from your website to climb up your page rankings in SERPs. Off-page SEO mostly means working on link building, social media marketing, content strategy, reviews, influencer marketing, and so on.

• Technical SEO –  Technical SEO implies taking care of the technical elements of your web page such as optimizing page loading speed, design, navigation, image quality, mobile friendliness, no. of pages, URLs, CTA buttons, etc.
• Link Building – Link Building or Backlinking is an effective strategy to improve the visibility of your website in search engines. Linking from high-authority sites of your niche (trustworthy sites) will have a greater impact on your page rankings compared to a link from low-authority sites (unpopular sites).
• SEO reporting – It is the job of an SEO agency to provide you with the findings of website analysis,search engine performances, and suggest or recommend changes to improve your site. Also, SEO is a long-term process, so make sure to get regular updates and reports on website progress from your outsourced firm.
• Content Marketing – The advantage of outsourcing SEO to an experienced SEO company in Kolkata like Webgen Technologies is that you get effective content marketing solutions that would make your website and social media channels unique and unforgettable.

So, next time when you reach out to any firm in India or Kolkata for SEO services to boost services, keep the above points in mind and remember to cross-check them with your service provider. And, if you don’t want such hassle while choosing an SEO company, then Webgen Technologies is the right address for you. Here, you will get all these services – that too at budget-friendly rates.

The world is transforming digitally at an accelerated speed. And, businesses are depending more and more on digital technologies to grow and expand. Now, almost everything starting from buying groceries to seeing a doctor is possible online.

Since businesses are growing online, so is the demand for search engine optimization services. Because to provide information about your business to your potential customers and give them easy access, you need SEO services. So undoubtedly the demand for SEO services is high for all types of businesses irrespective of their sizes. 

Using the expertise of highly qualified SEO professionals will ensure that you get your business website at the top of search results and get found easily. But to reach such experts, you need to hire a well-experienced company that has a wealth of experience in working with various types of businesses. 

The demand for SEO services is high because of the following reasons:

• SEO services are, at the moment, the most valuable service for a business organization in order to grow digitally.
• It gives a business the right amount of online exposure required to make a remarkable online presence.
• Local SEO helps small and local businesses gain nearby customers easily without requiring door-to-door marketing.
• Technical SEO looks after the technical aspects of your website and ensures that your page loads faster and keeps the viewers engaged.
• Another reason for hiring a good search engine optimization company in India is to increase organic traffic. SEO increases your click-through rates (CTRs).
• SEO ensures only high-quality leads come to your website. Getting quality traffic to your page means there will be a high chance of converting them to final customers.
• It helps you to secure a top position in search engines. Running ad campaigns can bring your page to the top. But for a short span. SEO is the best way to confirm your place on Google’s first page permanently.
• Outsourcing digital marketing to a renowned SEO company in Kolkata relieves you from the burden of website and social media marketing. Your resources can now entirely focus on core business tasks, while the agency will take care of the marketing part.
• SEO aids in increasing brand awareness by improving your business’s presence online. Through effective content marketing such as blogging, infographics, and social media campaigns; you can build an unforgettable image of your brand online. 

So, it is clear that with SEO, you can drive organic traffic, increase conversions, and propel revenue. Hence, you cannot ignore SEO if you want to grow your business digitally and surpass your competitors. Today it doesn’t matter whether you are an owner of a  start-up firm or a large-sized enterprise. You need to have a reputable online presence in order to draw the attention of your target audience. And, for this, you need SEO services. 

Therefore, the best thing to do is to outsource to an SEO company in India, Kolkata because their rates are affordable and services are all-inclusive. This implies that you’ll get almost all the essential services required to grow your business online at a reasonable price. 

Yes, certainly. Without any iota of doubt. 

SEO can take your business to a whole new level. It is a powerful way to boost your online presence and increase brand awareness. 

In fact, the need for SEO services rose unexpectedly as more and more people are shifting online. Even regional businesses with small physical stores realized the need for moving their business from offline to online.  Otherwise, they would miss out on a large proportion of their sales. 

Now, most entrepreneurs have understood that SEO is the most affordable and effective way to reach customers. However, it is not always possible for them to form an SEO team internally and hire SEO experts, content creators, and digital marketers. This involves great cost and time. So, the best way is to outsource it to an agency that has been doing it for years and has become a pro. So, hurry up and connect with a professional SEO company in Kolkata, India to start right away.

If you are still confused and cannot decide whether to hire an SEO firm or not, then here are a few good reasons to clear your mind. 

• Brings qualified leads – Organic visibility is the first and foremost benefit that SEO brings to a business. A website’s performance is dependent on organic search. It increases your chances of organic discovery and drives high-quality traffic to your page.  SEO is custom-targeted and hence, it brings your site in front of those who are looking for your product or services via relevant search terms/ queries.
• Maximum ROI – Although SEO takes time to bring a noticeable result, in the long run, it delivers high ROI. Lead conversion through SEO has been observed to be higher than traditional marketing as per some recent studies. When SEO is done correctly by your hired SEO company in Kolkata, India, it boosts your web traffic and becomes your chief source of leads.
• Builds Website Credibility – A website that ranks on Google’s first page earns the trust of potential buyers easily. The main purpose of SEO is to make your site easily discoverable in SERPs. To improve your website’s credibility, you need to put relevant keywords and content that your audience is always searching for. Google brings those pages to the top spots that answer searchers’ queries in the best possible manner. When your page occupies the topmost position on Google, it builds your industry authority and gains the trust of your prospective clients.
• Promotes your brand 24/7 – The most interesting thing about search engine optimization services is that it promotes your website all day and all night. Through SEO, you can have a monumental chance of showcasing your page to relevant customers 24/7. Unlike paid advertising, it doesn’t stop when you run out of your budget. Offline marketing like billboards comes to the notice of those buyers that cross the street. However, SEO makes sure that your website is seen by every single customer who searches for you.
  

Apart from these essential benefits, SEO & content marketing target all the stages of the marketing funnel. SEO provides visitors with a favorable user experience and increases engagement on your website. Thus, without further thinking, reach out to a top SEO company in Kolkata, to reap the benefits of SEO and take your business to new heights.

Selecting a good SEO company is not an easy task. To see whether a company is a good fit for your business needs as well as budget, you need to communicate properly. Also, thorough research and background study on the company are essential in order to help you understand whether it is capable of bringing your site to the top on SERPs. 

There are a lot of things to tick mark first to ensure you get successful results from that agency in the long term. 

Past Portfolio – Looking into the company’s portfolio and the types of businesses they have served till now will help you understand its performance level and position in the industry. A company with a great record of past performance is definitely the first and foremost criterion before picking any SEO agency in Kolkata, India.

Core services offered –  SEO is not a single service. It encompasses a wide range of services that are integral to growing your business online. These are off-page SEO, on-page SEO, Technical SEO, Local SEO and eCommerce SEO, and so on. So, when you reach out to any outsourcing firm in Kolkata, ask and inquire about the services offered by them and in which services they specialize in.

Check client reviews –  The best way to know whether an SEO firm is trustworthy enough to assign your website with is by checking past client testimonials. Nowadays, almost every client shares their experiences working with a company and posts feedback on Google, review sites, and social media channels. So, going through the past client testimonials of the SEO firm will give you a clear picture of its reputation and position in the market. Further, collect references if possible and see which websites they have worked for in the past. 

Pricing Structure – Pricing is another factor that you should always consider before picking any SEO firm. High pricing doesn’t always imply a great quality of service. Also, companies promising low-cost services would mean compromising on quality. The best SEO company in Kolkata is the one that promises fair pricing and also offers customized packages that fit your budget well.

Techniques employed  – Make sure the firm should use White hat techniques to rank your page on SERPs. It should follow Google’s terms of service and uses genuine practices to improve page ranking and boost user experience. Maintaining your website’s integrity is what an authentic SEO company would always bear in mind.  

Thus, please note these things before you jump into a final decision and seal the deal. Any well-established top SEO company in India would meet these requisites for certain. So, make sure you reach out to one such agency that has a great reputation in the industry. To understand the worth of that firm you can go through its own search engine rankings, clients’ reviews, etc. A company that ranks your site completely on the basis of the correlation of website, content,  keywords, and web crawling techniques and not on 100s unwanted and low-quality links is the ideal SEO service provider to hire. 

For small business owners, Local SEO is really important and worth considering. To come to the notice of your relevant audiences near you, you need to ensure that your website appears at the top of local searches. Local search engine optimization service is a type of target marketing. Moreover, it helps in brand building indirectly. Customers are constantly seeking the best and finest quality products or services available near them. And, they like quick responses.

So, when due to Local SEO, your business name appears above all other names in the local search results, it draws their attention. Further, providing the details of your exact location, contact number, open hours, and website URL make your business look trustworthy in their eyes. 

Below are 5 notable benefits of using Local SEO for local businesses in India. 

• Online visibility – There are two ways to come to the top of search results and get all the clicks. One is sponsored ads which are expensive and short-lived. You cannot pay and run ads for months in order to increase your sales. The second option is Local SEO. An SEO firm in Kolkata, India that implements the right tactics and gets you the top organic results in local searches is worth hiring. Because your chances of getting discovered by people near you increase greatly. Customers are your only priority and so to make them aware of your business’s existence in the local market, you need local SEO.
• Retaining customers – There’s no denying that customers appreciate superior quality services and would love to come back to you. However, chances are there that they might forget you and go to someone else just because of the lack of discoverability. So, local SEO keeps reminding them about your business name whenever they search for relevant products or services. Every time they surf the internet, your name would appear in the top results, thus directing them to your website straight away. To achieve this easily, reach out to Webgen Technologies, the most promising search engine optimization company in India.

• Helps in trust-building – Searchers believe that Google evaluates the genuineness of a site and brings only those sites in the top results that are reliable. Local SEO is no exception to this! When your business is listed amongst the 5 top results, it makes them believe that your company is trustworthy and will encourage them to use your goods or services. Thus, occupying a prominent and stable position in the local search results is crucial to gain your potential buyer’s trust.
• Zero marketing costs – Previously, gaining a top place in search engines meant investing a hefty amount of money in Google ad campaigns. Also, the impact is temporary. For small businesses in India, spending on ads is an expensive affair. Hence, they seek a better and more impactful solution to advertise their businesses. And, local SEO by a leading SEO company in Kolkata is the answer. To get high visibility and attract organic traffic, local SEO is the ideal tactic. Plus, it is going to provide you with results in the long run because unlike paid ads, Google won’t stop showing your name after a certain point of time.
• Skyrockets your sales figure – The purpose of local SEO is not just to make you discoverable to the people near you but to convert them into paying customers. Organic traffic and sales are positively correlated. Building a strong local authority increases your probability of acquiring the landing location for local customers willing to make a purchase move. Also, instant availability,  quick responses to their queries, and location proximity make them ready to close the sale with you. 

Now that you know that Local SEO is extremely beneficial for your business, it’s time to reap its benefits. So, without further delay, contact the best SEO company in Kolkata, India that offers high-quality and affordable local SEO services. Go for the one that promises to boost your small business by bringing measurable outcomes. 

Do you know that nearly 7 billion searches are done daily on Google? But the most startling fact is that only around 6% of the total pages achieve a spot on the first page within a year. So, to occupy one of the top spots and be in that 6%, you really have to be a smart worker rather than a hard worker.

Keeping up with the latest SEO trends is the first thing to start with to drive more traffic to your site. If you want your page to perform well in search engines, then you need to confirm that the SEO agency in Kolkata, India you have hired is aware of all the latest practices in the SEO field. Here are some of the best Google trends in SEO for you to follow.

• Artificial Intelligence – Yes, you read it right! AI in SEO is currently the most happening topic for SEO masters. AI algorithms are making page optimization easier and quicker for them, Whether it’s content marketing, keyword research, or automated performance analysis; AI is making the job of digital marketers and SEO experts easy.
• Voice search results – Studies show that 55% of teenagers and 44% of adults use voice searches on a daily basis. That’s quite a huge number! And so optimizing your page for voice search is essential now so that people using voice search devices like Google Mini, Alexa, and Siri find you easily. Since in voice searches only the first result is picked by devices, you need to optimize your content by making it conversational, location-based, and mobile-friendly.
• Image optimization – Any experienced SEO company in Kolkata, India would not miss this point because image optimization is paramount to gaining visibility and improving user experience. Pages with poor-quality images or too big images tend to have a high bounce rate. So, ensure that the images you put on your page are well-optimized, take the least time to load, and make navigation easier.
• Local SEO – To get your website to appear in location-related search results, you need a Local SEO service and we can help you with this. Google Local listing is essential as it draws the attention of high-intent customers (users near your business) who are looking for services or products that you offer.
• Mobile SEO – Since users browsing activities are not limited to the web anymore, you need a solid mobile-first SEO strategy to ensure your site performs equally great when searched on mobile browsers. Our SEO agency in Kolkata, India can help you with responsive and mobile-friendly website design & development services.
• Long-form & Helpful content – Another SEO practice that is currently trending in the industry and is also favoring Google search algorithms is posting lengthy yet informative and meaningful content. In fact, content that breaks the 2000-word threshold is seen to gain a more visible position on Google search results.

Thus, by following the above-mentioned latest and best practices in SEO you can determine the performance of your website. These trends can help you beat your rivalries and gain a competitive edge in your niche.