Selecting a good SEO company is not an easy task. To see whether a company is a good fit for your business needs as well as budget, you need to communicate properly. Also, thorough research and background study on the company are essential in order to help you understand whether it is capable of bringing your site to the top on SERPs.
There are a lot of things to tick mark first to ensure you get successful results from that agency in the long term.
Past Portfolio – Looking into the company’s portfolio and the types of businesses they have served till now will help you understand its performance level and position in the industry. A company with a great record of past performance is definitely the first and foremost criterion before picking any SEO agency in Kolkata, India.
Core services offered – SEO is not a single service. It encompasses a wide range of services that are integral to growing your business online. These are off-page SEO, on-page SEO, Technical SEO, Local SEO and eCommerce SEO, and so on. So, when you reach out to any outsourcing firm in Kolkata, ask and inquire about the services offered by them and in which services they specialize in.
Check client reviews – The best way to know whether an SEO firm is trustworthy enough to assign your website with is by checking past client testimonials. Nowadays, almost every client shares their experiences working with a company and posts feedback on Google, review sites, and social media channels. So, going through the past client testimonials of the SEO firm will give you a clear picture of its reputation and position in the market. Further, collect references if possible and see which websites they have worked for in the past.
Pricing Structure – Pricing is another factor that you should always consider before picking any SEO firm. High pricing doesn’t always imply a great quality of service. Also, companies promising low-cost services would mean compromising on quality. The best SEO company in Kolkata is the one that promises fair pricing and also offers customized packages that fit your budget well.
Techniques employed – Make sure the firm should use White hat techniques to rank your page on SERPs. It should follow Google’s terms of service and uses genuine practices to improve page ranking and boost user experience. Maintaining your website’s integrity is what an authentic SEO company would always bear in mind.
Thus, please note these things before you jump into a final decision and seal the deal. Any well-established top SEO company in India would meet these requisites for certain. So, make sure you reach out to one such agency that has a great reputation in the industry. To understand the worth of that firm you can go through its own search engine rankings, clients’ reviews, etc. A company that ranks your site completely on the basis of the correlation of website, content, keywords, and web crawling techniques and not on 100s unwanted and low-quality links is the ideal SEO service provider to hire.