Case Study of Coachmaster - Webgen Technologies
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Coach Master

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About Coach Master

Coach Master is an educational platform offering live and on-demand webinars in life coaching, wellness, career development, and personal growth. With expert-led sessions and a free 7-day trial for new users, it empowers individuals to invest in themselves on their own schedule.

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Services Offered

Web Development

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Industry

Educational

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Country

USA

Visit: https://coachmaster.io
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Project Challenges

01

Platform Built from Scratch

The project required designing and developing a full-featured coaching platform with no pre-existing digital foundation.

02

Live + On-Demand Video Integration

The site needed seamless video integration for both real-time webinars and pre-recorded sessions.

03

Subscription-Based Access

We had to implement a flexible, user-friendly free trial system and paid membership model.

04

Scheduling & Session Management

Coaches needed a backend to schedule sessions, while users needed clear access to upcoming and past events.

05

Smooth User Onboarding

First-time visitors had to understand the platform quickly and start their 7-day trial with minimal friction.

06

Content Categorization

With sessions across wellness, career, and personal growth, content organization was key for user experience.

07

Conversion Optimization

The platform needed strong calls-to-action to convert trial users into paying members.

08

Mobile Responsiveness

A large portion of users would access the site on mobile devices, requiring flawless mobile performance.

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Solutions We Provided

We created a modern, scalable platform for Coach Master that blends content delivery, subscriptions, and a smooth UX to grow user engagement.

01

Custom WordPress Website

Built a clean, responsive site that supports both live and on-demand coaching sessions with a premium user feel.

02

Video Integration

Embedded real-time webinar tools and pre-recorded content modules for flexible user access.

03

Membership & Trial Setup

Developed a 7-day free trial system with automatic upgrade options for continued access.

04

Organized Content Structure

Sorted webinars by topic and format, making it easy for users to find sessions relevant to their goals.

Our Process

01
Requirement Mapping & Planning
Worked closely with the client to define user flow, subscription logic, and platform expectations.
02
UI/UX Wireframing
Designed wireframes that focused on simplicity, ease of navigation, and high conversion.
03
Full Website Development
Built the website using WordPress with custom plugins and integrations to support unique functionality.
04
Membership Logic Integration
Set up user registration, trial management, payment gateways, and access control.
05
Video Platform Setup
Integrated live video tools and on-demand hosting for smooth streaming experiences.
06
Content Tagging & Navigation
Implemented tagging, categories, and filters so users can quickly find what interests them.
07
Mobile & Speed Optimization
Optimized for responsive performance and fast load times across all screen sizes.
08
Post-Launch Testing & Support
Ran full QA and provided documentation so the Coach Master team could manage content independently.

Technologies We Use

Frontend
Frontend
Live Chat
Payment Gateway
Payment Gateway
Frontend
Frontend
Live Chat
Payment Gateway
Payment Gateway

Results & Achievements

Before Implementation
N/A
New User Conversion
N/A
Session Engagement Time (Avg.)
N/A
Mobile Responsiveness Score
Performance Metrics Chart
After Implementation
22 %
New User Conversion
12.4 min
Session Engagement Time (Avg.)
98/100
Mobile Responsiveness Score

Certificate of Recognitions

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