Case Study of EquityVest - Webgen Technologies
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EquityVest

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About EquityVest

EquityVest is a crowdfunding platform that connects faith-driven investors with businesses that align with Christian values. As a subsidiary of Significant Matters, Inc., EquityVest supports initiatives focused on poverty reduction, gospel outreach, and sustainable community development.

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Services Offered

Web Development

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Industry

Finance

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Country

USA

Visit: https://equityvest.org
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Project Challenges

01

No Existing Digital Presence

The platform needed a full website build from scratch to communicate its mission, attract investors, and onboard businesses.

02

Dual Audience Targeting

The website had to appeal to both faith-driven investors and business owners seeking aligned funding.

03

Strong Mission Messaging

It was essential to clearly articulate EquityVest’s unique value—faith, impact, and ethical investing—in a concise, engaging way.

04

Complex Regulatory Environment

As a crowdfunding platform in the finance space, the website had to communicate legal disclaimers and compliance information cleanly.

05

Investor & Project Presentation

The platform needed to showcase businesses seeking funding while maintaining an organized, trust-building layout.

06

Lead Capture & Conversion Focus

The site needed strong CTAs for both investors and entrepreneurs to register, learn more, and take action.

07

Trust-Building Design

The brand had to convey credibility, faith alignment, and professionalism at first glance.

08

Mobile & Speed Optimization

Fast load times and responsive performance were critical to support modern user behaviors.

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Solutions We Provided

We created a professional, mission-driven website that connects the financial power of impact-driven investors with businesses seeking to make a difference through faith and action.

01

Custom WordPress Development

Built a responsive, scalable website with WordPress that reflects the mission and drives user engagement.

02

Investor & Business Owner Journeys

Structured clear pathways for both target audiences—investors looking to support, and businesses seeking funding.

03

Story-Driven Design and Messaging

Used faith-centered language and uplifting design elements to create an emotional, credible connection.

04

Compliance-Friendly Layout

Designed clear sections for legal, risk disclosures, and user agreements to support transparency and compliance.

Our Process

01
Discovery & Mission Alignment
Worked closely with the EquityVest and Significant Matters teams to align messaging, goals, and regulatory requirements.
02
UX/UI Wireframing
Planned user journeys to guide visitors toward signing up as investors or submitting a project.
03
WordPress Site Development
Built the platform with Elementor for easy updates, flexible layouts, and future scalability.
04
Content Development for Trust
Crafted copy that blends faith, finance, and impact without overwhelming the user.
05
SEO Setup
Optimized metadata, headings, and structure to begin ranking for faith-based investment terms.
06
Mobile Optimization
Ensured fast, responsive access across all devices to maximize engagement rates.
07
Lead Capture Implementation
Integrated inquiry forms and early registration opportunities for both investors and entrepreneurs.
08
Post-Launch Training & Support
Provided documentation and live support to help the EquityVest team manage content and community growth.

Technologies We Use

CMS
Frontend
Frontend
Backend
Database
CMS
Frontend
Frontend
Backend
Database

Results & Achievements

Before Implementation
0
Registered Investors (first 90 days)
N/A
Website Load Speed
N/A
Average Session Duration
Performance Metrics Chart
After Implementation
300 +
Registered Investors (first 90 days)
1.3 sec
Website Load Speed
4.6 min
Average Session Duration

Certificate of Recognitions

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