Case Study of HMB Projects (website) - Webgen Technologies
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HMB Projects

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About HMB Projects

HMB Projects Pvt. Ltd. is a leading name in coal logistics, offering end-to-end solutions for storage, handling, transportation, and fleet management. With a strong industry presence and a focus on compliance, quality, and sustainability, they help clients streamline operations while staying within regulatory frameworks.

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Services Offered

Web Development

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Industry

Logistics

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Country

India

Visit: https://hmbprojects.in
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Project Challenges

01

No Digital Footprint

The company had no existing website and needed to establish a credible online presence from the ground up.

02

Industrial Brand Positioning

The site had to reflect HMB’s scale, expertise, and operational strength in a professional, no-nonsense format.

03

Complex Service Breakdown

Coal logistics involves multiple layers—storage, sourcing, transportation, and fleet tracking—requiring clear content segmentation.

04

SEO-Optimized Industry Language

The content needed to use the right keywords while maintaining technical accuracy and simplicity.

05

Timeline-Centric Approach

Emphasis on project delivery timelines and efficiency had to be integrated into the brand message.

06

Mobile Optimization

Decision-makers in the logistics industry often access information on the move, so mobile performance was essential.

07

Backend Usability

The internal team needed a backend system to easily manage content, service updates, and client inquiries.

08

Trust Building with B2B Audience

The site needed to inspire confidence for business clients considering HMB as a logistics partner.

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Solutions We Provided

We developed a strong, professional website from scratch that clearly showcases HMB’s services and logistics capabilities while positioning them as industry leaders.

01

Custom WordPress Website

Built a fast, SEO-friendly, and scalable website tailored for a logistics-focused audience.

02

Service-Focused Structure

Created dedicated sections for each service—transportation, storage, handling, and fleet—highlighting benefits and process clarity.

03

Visual Reinforcement of Scale

Used industrial imagery and clean layouts to reflect professionalism and large-scale operations.

04

Inquiry-Focused CTAs

Integrated clear contact points throughout the site to drive lead generation and business inquiries.

Our Process

01
Client Discovery & Industry Research
Worked closely with HMB to understand the coal logistics workflow and audience expectations.
02
Wireframing & UX Planning
Structured the site for simple navigation and fast access to service information.
03
WordPress Development
Used a custom WordPress setup for flexibility, fast loading, and easy backend management.
04
Industrial Visual Strategy
Selected a bold, professional visual theme that communicates scale, capability, and trust.
05
Content Writing & Optimization
Crafted SEO-friendly copy that explains services while using industry-relevant keywords.
06
Mobile & Speed Optimization
Ensured the site loads quickly and looks great on all devices, especially mobile.
07
CTA Placement
Positioned calls-to-action strategically for service inquiries, quotes, and contact.
08
Post-Launch Training
Provided documentation and training so HMB can manage their site confidently moving forward.

Technologies We Use

CMS
Frontend
Backend
Database
CMS
Frontend
Backend
Database

Results & Achievements

Before Implementation
None
Website Visibility
N/A
Avg. Page Load Time
0
Monthly Inquiries
Performance Metrics Chart
After Implementation
Fully Indexed
Website Visibility
1.4 sec
Avg. Page Load Time
25 +
Monthly Inquiries

Certificate of Recognitions

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