PSR Assurance is a team of MDRT-certified financial consultants specializing in retirement and investment planning for U.S. federal employees. They simplify complex federal benefit systems like FERS, CSRS, and TSP to help clients make smart, secure financial decisions.
Services Offered
Web, Digital Marketing, SEO
Industry
Finance
Country
Puerto Rico
01
No Digital Presence
PSR Assurance had no website or digital footprint, making it difficult to reach and educate their target audience.
02
Niche Audience Targeting
Reaching federal employees required a highly specific approach with clear messaging and focused keyword strategies.
03
Complex Service Communication
Explaining federal retirement plans and insurance benefits in simple, engaging language was critical.
04
Lead Generation System
They needed a website that didn’t just inform—but actively converted visitors into qualified leads.
05
SEO Foundation
With no previous content or on-page optimization, the brand had zero visibility on search engines.
06
Social Media Inactivity
They lacked any social media presence or strategy to build awareness and trust.
07
Credibility & Authority
Establishing trust was essential, especially in a high-stakes industry like financial consulting.
08
Mobile Optimization
The site needed to perform flawlessly on mobile, where most users browse and convert.
We built PSR Assurance’s digital ecosystem from the ground up—establishing their brand online and turning it into a lead-generating platform.
01
Custom WordPress Website
Developed a fast, responsive website designed to communicate trust and capture leads effectively.
02
Conversion-Driven Messaging
Crafted clear, benefit-focused content to explain complex federal retirement systems simply.
03
Targeted SEO Implementation
Researched and integrated niche-specific keywords to attract federal employees actively seeking guidance.
04
SMM & Digital Strategy
Launched and managed PSR’s presence across Facebook and LinkedIn to grow reach and credibility.
