Case Study of RG Skincare - Webgen Technologies
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RG Skincare

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About RG Skincare

RG Skincare is a trusted dermatology clinic offering advanced skin, hair, and nail treatments under expert medical supervision. Based in Raiganj, the clinic specializes in dermatopathology, aesthetic procedures, dermatosurgery, and treatment of infectious skin conditions like leprosy and STIs.

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Services Offered

Web Development

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Industry

Healthcare

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Country

India

Visit: https://rgskincare.co.in
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Project Challenges

01

No Existing Website

The clinic had no digital presence and needed a full website to establish credibility and attract local patients.

02

Medical + Aesthetic Balance

The website had to present both clinical treatments and aesthetic services without confusing the audience.

03

Local Audience Focus

The site needed to appeal to a local audience in Raiganj while showcasing modern, high-quality care.

04

Service Clarity

With a wide range of services, organizing content clearly for patients was a top priority.

05

Mobile Optimization

Most users would likely access the site on mobile devices, making responsiveness essential.

06

Brand Trust Building

As a healthcare provider, the website had to build immediate trust through tone, layout, and imagery.

07

Lead Generation

The site needed clear CTAs to encourage bookings, inquiries, and walk-ins.

08

Backend Usability

The clinic team needed a simple content management system to make updates and add new services.

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Solutions We Provided

We built a clean, informative, and trust-focused website from scratch to help RG Skincare establish a strong local digital presence.

01

Custom Website

Developed a modern, mobile-responsive site with clear navigation and well-structured service pages.

02

Medical-Focused Design

Balanced clinical professionalism with inviting aesthetics to appeal to both treatment-seekers and cosmetic service clients.

03

Location-Specific Optimization

Highlighted the clinic's presence in Raiganj with clear directions, contact info, and regionally targeted SEO.

04

Lead Conversion Elements

Integrated inquiry forms, appointment buttons, and WhatsApp chat for easy patient engagement.

Our Process

01
Discovery & Content Planning
Collaborated with the client to organize services and identify local user needs and behavior.
02
UX Design & Wireframes
Designed user flows optimized for quick access to services and appointment booking.
03
React-Based Web Development
Built the site using React, enabling a fast, scalable, and fully customized front-end without relying on a CMS.
04
Visual Branding
Used soft, clinic-appropriate color palettes and photography to create a calming and professional look.
05
Service Page Structuring
Created individual pages for dermatology, aesthetic procedures, and infectious disease care.
06
SEO Fundamentals
Implemented local SEO basics to begin ranking for relevant skin care searches in the region.
07
Responsive Layouts
Tested across devices to ensure fast load time and perfect display on mobile.
08
Post-Launch Support
Provided guidance on content updates, blog posting, and future SEO opportunities.

Technologies We Use

Frontend
Web Server
Frontend
Web Server

Results & Achievements

Before Implementation
None
Online Visibility
N/A
Mobile Load Speed
0
Monthly Booking Inquiries
Performance Metrics Chart
After Implementation
Indexed & Visible
Online Visibility
1.4 sec
Mobile Load Speed
50 +
Monthly Booking Inquiries

Certificate of Recognitions

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